Research shows it costs up to 25 times more to acquire a new customer than to keep an existing one. Add the fact that poor customer service costs U.S. companies $41 billion every year and you begin to understand why “customer experience” (CX) is a primary focus across our industry.
Join customer experience influencer, James Dodkins, to discuss:
- What is Return on Experience Investment (ROXI)?
- Why is ROXI important?
- The 4 elements of ROXI
- How to calculate ROXI
- How to present ROXI
- Maintaining accuracy in reporting
About the Speaker:
James Dodkins
CX Expert
James used to be an actual, real life, legitimate, award-winning rockstar. He played guitar in a heavy metal band, released albums and tore up stages all over the world, James uses this unique experience to energize, empower and inspire his clients and their teams as a ‘Customer Experience Rockstar’.
Not only is he an international keynote speaker, #1 Best Selling author and host of Amazon Prime’s ‘This Week In CX’, James is also the UK’s #1 Customer Experience Influencer.
