In an era of big data, businesses collect information from more sources than ever before. But having access to data and effectively utilizing that data are two different things. Many decision makers find that they have to make decisions without a clear picture of what’s happening in their business or what their customers truly want.
In Calabrio’s latest research report, The Customer Data Too Often Overlooked by the C-suite: Why Contact Center Analytics is Key to Identifying Opportunities for Growth, learn from over 1,000 C-Suite executives in the U.S. and U.K., about the factors that compel change in their organization and the data sources they rely on to inform their decisions.
Download the report to learn:
You’ll also learn the five steps that your organization can take to transform your contact center into a key source of customer insights and a driver of business change.